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Charms Creations in Delhi weaves a success story by handpicking women’s apparel from small towns!

Charms Creations boutique in Delhi

Two friends, Monika and Sonal decided to formulate a brand 5 years ago, by merging their artsy and entrepreneurial expertise- Charms Creations!

Their first consignment sold out within a week and there has been no looking back ever since. Started with a meagre capital of Rs.30,000, this brand has charmed the capital with its unique collection. They are located in a snaking bylane of Sarita Vihar and are rightfully famous!

Here is a 40-second takeaway!

All about Charms Creations

This exquisite boutique which sells everything a woman may need – bags, stoles, jootis, kurtis and what not, is surprisingly affordable. The staff comprises women from an underprivileged background and Charms Creations funds their educational expenses. Now that’s shopping with a purpose!

This shop is perfect for those who swear by the latest fashion trends but don’t want to splurge on it! These apparels travel all the way from Bikaner, Suratgarh and Sanganer and are hand-finished with trendy embellishments! The contemporary styles and intricate designs will leave you in a dilemma – how can one not pick them all?

Fabrics are matched with the kurtis and the kaarigars further make jootis out of it. The fabric jewellery vendor is based in Hyderabad so a lot of sketches are drawn before the design is finally selected and produced in its exquisite glory!

It is a fixed price shop (now to be fair how can one bargain when the prices are so reasonable, to begin with) and during sales periods, you can purchase 2 kurtis for Rs 500!

Bookmark this place right now because they are hugely popular and their designs sell out pretty quickly. And to top it all they are an inspiration – giving a much-needed lifeline to Indians artisans and supporting education.

Let’s support and encourage small and local businesses like Charms Creations.

Location: Shop no 8, Pocket N, Sarita Vihar

From Sarita Vihar Metro Station, ask an e-rickshaw to drop you at Janta Flats Police Post. They’ll charge you Rs.30 and once there, call up 9971405088 or 7503009323 to locate the store. They are closed on Tuesdays so schedule your visit accordingly.

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Written by Prerona Mukherjee

All about the millennial life; surviving days one book at a time. Black current ice-cream in cheap orange cones, Biryani with aloo, writing and erasing, travelling, photography, chai, sarcasm, doggos, rain & Urdu shayaris are my jam!

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