The Central Institute of Subtropical Horticulture (CISH), a Lucknow-based ICAR lab, has perfected a mobile application that will facilitate easy home delivery of mangoes in the city. The 'Mango Baba' app is a simplified online means of ordering your favourite mangoes and getting them delivered safely to your doorstep. The application was designed by entrepreneurs in the institute's agri-business incubation centre last year and now has been upgraded to remove the earlier glitches, to extend a hassle-free customer experience to all.

Improved & customer-friendly 'Mango Baba'

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The Director of CISH, Mr Shailendra Rajan elaborated the upgrades in the Mango Baba app, highlighting its fine-tuned server and rapid response and navigation system. "The app was developed last year but has been modified based on the first years' experience. Consumers were facing difficulty generating an OTP. To address the issue, efforts were made to use a fast server because multiple registrations at the same time necessitated a quick response."

He also informed that the application now accepts both cash and online payment. This is set to ease the transaction procedure, making app purchases seamless. The CISH hopes that the invention will be used by more and more buyers amid the raging pandemic, as most people are not stepping out of their homes in wake of the various curfew restrictions and infection threat.

A lot more than just mangoes!

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The app and its developers have taken note of the fact that the mango season is limited and its marketing remains further curbed to just 2 months. However, a whole host of mango-based value-added units such as pickles and immunity boosters have been added to the product catalogue to ensure business relevancy all year long.

The app will also evolve as a platform for self-help groups engaged in the making of mango based products. Several opportunities for sales and marketing will be extended to them. "In future, it will also be used to deliver plants to people's homes," said Director Rajan.

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