Hola ladies! Are you into high-quality and graceful apparel? Or is there a wedding lined up for which you need posh and beautiful lehengas and ritzy sarees? Because if that's true, this treasured piece of information is just for you!

Neelam's in Lucknow, a women's apparel brand, is the up-and-coming fashion store you need to be at! The multi-designer retailer aims to promote all local artisans and make slow fashion a trend in the city. AND they're organising a grand opening with fresh products all for you. Herein, they will be hosting their present designers who've worked with the brand. And surprise, surprise! The brand has also come up with its sister brand, SSR. This new enterprise makes à la mode Punjabi-style suits, Indo western apparel and more.

A pretty chic apparel place, SSR has taken innovation up a notch with its unique approach to personalising designs as per the customer's needs. And this is exactly what sets them apart from the rest of the fashion brands. So, ladies, you can actually bring your grandmother's regal sarees and watch SSR revamp them into elegant and trendy designs, keeping your design requirements in mind, of course! Besides luxury clothing, if you're looking for resplendent jewellery, this is the perfect place to find some trinkets to go with your outfits too.

What is aberrant yet is that the brand propagates slow fashion as local artisans create outfits from complete scratch. So, in a way, the customer here contributes their part in not only environment-friendly sustainable fashion but also goes vocal for local!

So fashionistas, why the second thoughts? You're all invited to see the city's clothing transformation at a 3-day deluxe event. Head to Neelam's and SSR to explore some stunning exhibits at their launch and witness the elevation of the fashion scene in Lucknow.

When: August 16-18, 11 AM - 9 PM

Where: 2/21, Vinay Khand, Gomti Nagar, Lucknow

Contact: 9151006594, 9151006592