A lil birdie told us that the recently opened luxurious fashion store in Lucknow, TILSIM, is already winning hearts aand we're pumped.

Showcasing authentic Indian and western contemporary designs, TILSIM literally stands for magic and charm, and sure enough, this is one of those places where magic happens! Might we add, TILSIM creates ONLY 5 repeats of one design, so here, you'd never have to worry about accidently twinning with a stranger!

The brand spells 3 Cs — craft, contemporary (designs) and comfort! Ladies, TILSIM in Lucknow is here to revive Indian culture and you can now be the part of this larger-than-life movement!

The brand borrows from the natural and resplendent beauty around, and thus, their designs produced are authentic and stand as an attempt at reviving Indian culture and architecture.

A unique clothing line inspired by Mughal gardens, Sagarika Mehrotra of TILSIM has a vision to base the upcoming brand's clothing on Indian architecture. Thus, these culturally rich designs will blend with TILSIM's modern pastel colour-palette and create aberrant products.

"It's more about the patterns," Mehrotra says. The brand aims to redefine ethnic wear by personifying from beauteous gardens of Kashmir to regal palaces of Jodhpur.

The posh and fancy fashion palace also flaunts formal wear, body belts, juttis, bags, and more. The setting is serene and will immediately calm the customer as they enter the showroom. The pastel colours, too render a sense of modernity and tranquility.

Join TILSIM in this endeavour to resurrect Indian craft and architecture and make 'vocal for local' a conscious choice. Ladies, now own clothes that make you proud, comfortable and happy, all at the same time!

Location: 7, Sapru Marg, Prem Nagar, Hazratganj, Lucknow, Uttar Pradesh 226001