In an effort to boost the sales of 'One District One Product' (ODOP) products, more than 11,000 of the items are now available on e-commerce platforms like Amazon while over 50,000 products worth 24 crores, have already left the shelves. The ODOP scheme of the Uttar Pradesh government, aims to encourage indigenous and specialized products and crafts in the state that are found nowhere else. Many of these products are GI-tagged, which means they are certified as being specific to that region in Uttar Pradesh. Some of the products that are listed, also stem from dying community traditions that are being revived through modernization.

UP Govt has extended financial aid of 82 crores to 2,600 entrepreneurs under ODOP

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A government spokesperson said the scheme has already left its mark in the international markets, as specialized products of all 75 districts in the state have found its takers in India and abroad. Additional Chief Secretary, MSME, mentioned that the problems faced by ODOP entrepreneurs were getting addressed on priority. "They are also being provided upgraded machinery, training and financial assistance to make them technically efficient," he added.

To further bolster the economic activities in the state and promote indigenous products, the Uttar Pradesh government has extended financial aid of 82 crores to 2,600 entrepreneurs under the ambitious ODOP scheme. During 2019-20, 1,442 entrepreneurs were given over 43.53 crores whereas 15,253 persons received employment opportunities under the scheme.

In the current financial year till August, 236 entrepreneurs have received monetary help of 8 crores whereas 2,114 persons got employed. The state government said the situation in the industrial sector in Uttar Pradesh has undergone a significant change after 2017. Former Secretary of Western UP Chamber and Commerce, said that the government commitment to traditional industries was laudable. "The government is addressing the problems of entrepreneurs and it has helped district-wise increased production of traditional industries," he stated.

The government has also mentioned that it was providing training to old wood-carving industry of Saharanpur, to not only improve the quality of finished products but also to cut down significantly on production time.