The Uttar Pradesh government has decided to take the digital route, to promote the district's indigenous products under the 'One-District-One Product' scheme. A new dedicated e-commerce website is under construction to push this initiative through, on a global scale. Reportedly, each of the 75 districts in Uttar Pradesh has at least one flagship product listed in this programme to boost the overall sales of local products.
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Along the lines of 'vocal for local' the state of Uttar Pradesh is aiming to launch an e-commerce portal, which will "give competition to websites like Amazon and Flipkart", once launched. The website will showcase these local handicrafts on an international platform.
"Anyone who is registered with GST can sell their product on the website. Those artisans who are not registered can also be included on the platform as sub-vendors. At the time of a sale, a direct message is sent to the vendor and a call is made through a helpline to inform the vendor to keep the product ready. The logistics partner will then pick up the product and deliver it," the official said.
As per the Additional Chief Secretary, MSME, Navneet Sehgal, the UP Handicrafts Development and Marketing Corporation has decided to set up an ODOP Mart as well. This new provision will benefit all artisans who do not have a GST registration.
The state backing will solidify the quality and authenticity assurance of the products, purchased from the mart. "Free cataloguing is being done of ODOP products and an ODOP Mart app will also be launched soon," he said.
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In the last two and half years, around 11,000 ODOP items under 15 categories have been sold on e-commerce websites like Flipkart and Amazon. More than 355 artists and artisans have registered on these sites and have earned more than ₹24 crores. A dedicated website for these artists, thus, is set to bring good revenue to the artists as well as the state.
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