If you're a hypebeast, listen up close! A raging brand, that you must already be aware of if you're a sneakerhead, has popped up on our radar due to its fresh offerings.

Focused on Mumbai's thriving sneaker community and culture, Free Society is a famed, globally-curated multi-brand store for streetwear and sneakers. You know what that means, right? This is one brand that can effortlessly turn you into the collector you've dreamt of becoming.

With lots of pop-ups all over Mumbai and the fact that it can source designer brands within 7-14 days (from all around the world), this is surely a sneaker haven!

Streetwear, with time, has converted into a feeling - a lifestyle. The reason why it has, quite literally, taken to all streets of the world is that it has humongous variety and potential. Something we like most about streetwear is that it is gender-neutral and size-inclusive. Commenting on pop culture, with imprints from various walks of life, including music, sports, punk, hip-hop, haute culture and so on, streetwear is a reflection of the current cultural landscape.

For instance, if you head to this 2-year-old Free Society store in Bandra West, you will find a slew of trending names like Yeezys, Jordans, New Balance (one of the few registered retailers) and Balmain. The brand is also known to resonate with the newer generations, with Kenzo, Supreme and Free Society tees, garnering the highest-selling scores.

Additionally, their range includes sports drinks, with the newest highlight being Prime By Logan Paul x KSI. Free Society also holds a curated selection of vintage grails, from London, LA, New York and Tokyo, travelling straight from the '90s to you. Basically, what we're saying is that, Free Society is a fresh pop lair you need to visit ASAP, if you haven't already.

Ammar, the Assistant Store Manager of Free Society [Bandra], was quoted saying, "We are one of the few retailers in the Sneaker Community of Mumbai. We are offering a space where sneakerheads can come and be spoilt for choices. Our soon-to-be-launched Delhi store will feature Nike Air Mag 'Back To The Future' Sneakers as well, which is equal to a holy grail for all sneaker lovers. Moreover, Free Society will be launching Birkenstock, besides other Indian homegrown brands by the 1st week of August. So more and more choices await!"

With their in-store sneakers starting at ₹9K at the moment, the kicks here can go up to ₹1.80 lakh. You can also find the brand's products showcased at the Hair Bar Salon at Kemp's Corner.

So, people, what are you waiting for? Gear up to grab from dope beaters to deadstocks, from drips to HEA, at Free Society at mindblowing rates!

Check out their website to know more.

Contact: +919321296393

Timings: 12:30 PM - 9 PM (all days)

Location: Shop No 1, Nav Pooja Apartment, Perry Cross Rd, Bandra West, Mumbai