IIM Lucknow invites applications for its Executive Programme in Data Driven Product Management

The city's premier Indian Institute of Management-Lucknow (IIML) is now inviting applications for its executive programme in Data Driven Product Management. This will be the eighth cohort, developed in collaboration with WileyNXT, and is expected to begin from October 14.

If you want to make a career in tech and data-driven product management and have minimum 50 percent in graduation, you're eligible to apply. One year of work experience will be preferred. The 7-month-long programme will be conducted online and a certificate will be provided at the completion of the same.

Herein, you will learn the ABCs of product development, how top companies launch successful products, how to manage product lifecycle with the help of design thinking and machine learning.

"At IIM Lucknow, our goal is to make managers of today, future ready leaders and we share this vision with WileyNXT. The data-driven product management program deals with a whole gamut of product marketing strategies driven by qualitative research, design thinking and analytical skills," said Dr Rajeev, Professor of Marketing, IIM Lucknow.

The students will be taught to find solutions to complex problems and encouraged to develop customer-centric prototypes. Working confidently with Python and Tableau, to analyse data to leverage tech trends like AI, RPA, Blockchain in products, will be a part of this programme.

The programme is ideal for all the new-age entrepreneurs. If you see yourself becoming a business head or a product manager one day, this is your chance to become a part of IIM Lucknow, and learn the nitty gritty of product dynamics.