Ahead of International Meatless Day, PETA India launch an event in Lucknow at Gomti Riverfront!

In an attempt to promote veganism, the People for the Ethical Treatment of Animals (PETA) India supporters will be "barbecuing" a dog-prop on a grill in Lucknow on Wednesday. This event will take place at the Gomti Riverfront tomorrow, a day before International Meatless Day which is celebrated on November 25 every year. The event aims to target the sentiment of people by using man's best friend and encourage them to adopt vegan lifestyle by saying no to animal and dairy products.

Barbecue to encourage veganism!

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Aiming to highlight the plight of animals that are roasted, served and feasted upon, this shocking visual is expected to send out the message that like dogs, all animals are made of flesh, blood, and bone and have the same threshold of pain. PETA India Senior Campaigns Coordinator (SCC), Radhika Suryavanshi, said in a release that, "PETA India is encouraging people who find the thought of eating a dog distasteful to keep all animals off their plates. When it comes to the capacity to suffer and feel pain and fear, chickens, goats, and fish are no different from dogs."

As per the claims made by PETA India, for every person who turns vegan, around 200 animals are excused from the immense suffering and a terrifying, bloody death in the-meat, egg, and dairy industries.

Global shift to Veganism is a must, reads a UN report

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Additionally, the official also stated that with a change in the diet, one can also help reduce the risk of the common health concerns in the country like heart disease, diabetes and cancer. Apart from this, animal agriculture is one of the main reasons behind the water pollution, deforestation, and greenhouse-gas emissions. As per a United Nations report, a global shift towards veganism is a must in order to counter the effects of climate change and through this campaign, PETA India aims to encourage the same.

With inputs from IANS.