'We measure growth in customers' happiness' says MD Gunjit Kalra on success of SAS Hyundai, Lucknow

Driving your aspirations to own a car in Lucknow, SAS Hyundai has grown to become one of the most awarded platinum Hyundai dealers and trusted brands in Uttar Pradesh and Uttarakhand. With a network of 8 states of the art showrooms, SAS Hyundai is a dream come true for all those who wish to own a car, secured by the gigantic H-Promise.

But that's not all, this name also doubles up as the ultimate one-stop-shop for all your car maintenance needs, making it the town's favourite and how! Offering everything from purchase to repair and so much more, this dealership has been specially crafted by Managing Director Gunjit Kalra, to cater to customers' demand, with ease and style.

And when Knocksense chances upon something so cool, it can't help but knock and see what lies within. Check out the excerpts from our exclusive interview with the man who is fueling your dreams to own a car in Lucknow, Gunjit Kalra, Managing Director SAS Hyundai..

What has kept SAS Hyundai going strong for 17 years?

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Our vision at SAS Hyundai is to always provide access to the masses for their dream Hyundai car purchase and services. With a legacy that is closing in two decades, it becomes important for us to ensure that a person's takeaway from the brand does not become stale. We aim at an excellent shopping experience for all our patrons.

And even with our holistic approach to car repair and maintenance, we demonstrate our will to constantly challenge the status quo in pursuit of new goals. We strive to remain relevant for our customers, throughout the year and not only when it's time for purchase or repair.

SAS Hyundai has always been at the top of its game. What is that one approach, that you can tag as your success mantra?

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SAS Hyundai has only one measure of growth and that's our customer's happiness. (smiles)

All our goals here are just by-products of that idea. Our customer base continues to become stronger and happier with each passing year. When it comes to the buyer's happiness, we make no excuses. That could be one thing that has helped us build an unbeatable customer base through these years.

We wish to serve our patrons the best and to do that, we actively strive to be the best and that's how the awards and milestones roll in. In just three years of our establishment, we were honoured with Hyundai Elite Dealer Award in 2008 and that started it all. In 2009, we conferred with 35% retail growth, followed by Outstanding Performance in JDP CSI Syndicate Survey. SAS, in the same year, went on to win the Regional Best Seller Award (Order Volume) and then was rewarded with a 22% retail growth in 2010.

More than a decade has passed since then, (gestures to the office hall of fame) and SAS Hyundai now has awards like Best Dealer CSI, Customer Care & Service Award, Hyundai Advantage Top Performer Award in the year 2011-12, National Eon Retail Volume Best Seller Award, Regional Best Seller Top Order Target Achievement, National Best Seller Award in 2014, Best Performance in Sales Training & SSI in 2018 and Best Order-Retail Target Achievement Award in 2018 by HYUNDAI - to name a few.

Do you think that the pandemic & lockdown have changed the way people look at automobile purchases?

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Despite the growing pandemic, automotive sales in Uttar Pradesh are increasing faster than in any other state in the country. COVID has pushed the global economy and humanity through a varying graph; the sales of automobiles have also seen a changing trend in the last 2 years.

But then, certain things have played well for us. With lockdown and shutdown of public transport or people getting more concerned about hygiene and safety of travel, there is a shift in consumer behaviour towards owning cars and driving private vehicles.

This is where SAS Hyundai comes into the picture. We are masters in the midsegments range (points at self) and have gained a lot of popularity in the past few years. We strive to make it better and bigger and drive it further with #GhargharmeiHyundai.

How will you say that you have modified to keep up with the COVID pandemic?

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(Nods, pauses before answering) Though these are troubling times for all, we have always put our best step forward to not only bring new people to the brand but also nurture the loyalists. Be it with our service, our communication, our deals and the hallmark of safety and quality amid the pandemic hour. Despite a challenging business environment caused by the COVID-19 global emergency, we have successfully established the foundation for business growth for the next five years. SAS Hyundai is now equipped with new strategies to respond to the rapidly changing business environment.

Though people, market strategies and business have changed, the SAS Hyundai promise remains the same. We deliver the finest services in town and hopefully, that will always be the deal.

Cheers to 17 years!

Since its inception in 2005, SAS Hyundai has been dedicated to one primary goal - to fuel your motor dreams and steer them to gain a marvellous experience. And while the journey has seen multiple speed breakers through its 17-year-long course, the SAS legacy continues to speed on, to get you the latest automobiles every time!
When planning to buy the car of your dreams, the choice of the store is as important as the choice of the automobile, which is why you gotta trust Hyundai's signature dealer. SAS Hyundai in Lucknow is also the exclusive dealer of India's first Hyundai electric car, Kona.

Showrooms at Station Road, Telibagh, Kanpur Road, Arjunganj in Lucknow.

Other showrooms at Raebareli, Sultanpur, Jagdishpur, Salon

Check out the SAS Hyundai website here